SEO for Liverpool hotels, bars, law firms and local trades

Technical SEO in Liverpool

Fixing what stops Google reading your site

Technical SEO in Liverpool for sites that should rank but do not. Our team finds and fixes the crawling, speed, indexing and structure problems that hold good pages back, from slow mobile pages to booking widgets that hide your menu.

Prices on the siteRolling monthlyAudit in 1 working day
Two developers working on code at their monitors
10working days for a one-off Kickstart clean-up
Checklist

Our technical audit checklist

What we check on every site at the start, and each quarter after.

  • Pages blocked from Google by mistake
  • Pages indexed that should not be, such as test or filter pages
  • Broken internal links and redirect chains
  • Mobile load time on a normal phone connection
  • Image sizes and formats
  • Title tags and meta descriptions, missing or duplicated
  • Heading structure and one clear topic per page
  • Structured data for your business type, menus, products and FAQs
  • Sitemap and robots file
  • Canonical tags and duplicate content
  • HTTPS and mixed content warnings
  • Core Web Vitals in Search Console
Website HTML code on a dark computer screen
Speed

Speed: the problem most Liverpool sites share

Most of the sites we audit in the city load slowly on phones. The usual causes are large images straight from a camera, sliders that load six photos before the page shows, and scripts for chat tools, cookie banners and tracking that all load at once.

Speed matters most where searches are urgent. Someone standing on Bold Street looking for a table will not wait for a slow menu to load; they will tap the next result.

We fix speed in the order that helps most: images first, then scripts, then the theme or template where needed.

Hospitality sites

Booking engines and menu pages

Hotels, restaurants and bars often rely on third-party booking engines and menu tools. They work well for customers but can hide content from Google: rooms, prices and menus inside a widget are often invisible to search.

We add plain, readable versions of the key information to your own pages, with the right structured data, while keeping the booking tool for the transaction itself.

PDF menus are a common problem. Google can read some PDFs, but it rarely ranks them well, and they are awkward on a phone. A menu page in plain text, updated when the menu changes, does better on both counts.

Once the technical base is right, profile and page work goes further. Our page on local SEO in Liverpool explains the next step for venues.

Site moves

Migrations without the drop

01

Map every page

A full list of old addresses matched to new ones, including images and PDFs that earn links.

02

Test before launch

Redirects checked on the staging site before the switch, not after.

03

Keep what ranks

Titles, headings and content on pages that rank are carried across, not rewritten on launch day.

04

Watch closely

Search Console checked daily for the first fortnight, with fixes made the same day.

05

Update the profile

Your Google Business Profile and key citations updated to the new addresses.

06

Report the outcome

A before and after comparison at four and twelve weeks.

Call tracking report for a event equipment rental

Call tracking, organic and profile sources only. Account details and year labels removed.

Event equipment rentalUnited States17 months
$1.96M

Revenue logged from organic search and Google Business Profile

384conversions
19,335contacts
$1.68Mfrom Google organic

A larger site where technical health came first: crawl issues fixed and structure tidied before the content work that drove most of the organic revenue.

Overseas client, measured in call tracking. Paid ads rows left out.

Packages

SEO packages and prices

Four fixed prices, shown in full. No setup fee, no VAT added, and every monthly plan rolls on with 30 days notice.

Kickstart

One-off fixes for firms that want to see the work before a monthly plan.

£265one-off

No VAT added

  • Technical and on-page audit
  • Google Business Profile tune-up
  • Fixes on up to 10 pages
  • Citation clean-up on main UK directories
  • 90 day plan, done in 10 working days
Start with Kickstart
Most chosen

Local

Hotels, bars, salons, clinics and trades with one location.

£349a month

No VAT added

  • Google Business Profile management and posts
  • Citations and a review request process
  • On-page work every month
  • 1 local page or article a month
  • 15 tracked searches, monthly report and call
Choose Local

Ecommerce

Online shops selling across the UK from Merseyside.

£429a month

No VAT added

  • Technical health checks
  • 3 product or category optimisations a month
  • Product schema and feed checks
  • 20 tracked searches
  • Monthly report and call
Choose Ecommerce

National

Firms covering several Merseyside towns or selling UK-wide.

£599a month

No VAT added

  • Everything in Local
  • 2 town or service pages a month
  • 2 quality links a month
  • Monthly AI answer check
  • 30 tracked searches
Choose National
Rolling monthly30 days noticeNo setup feeFirst report after 30 days
Next step

Get a technical check

The free audit includes a short technical check: speed on a phone, the most serious crawl problems and the quickest fixes. For everything else we do across SEO in Liverpool, see the home page.

Questions

Technical SEO FAQs

01 How we work

What is technical SEO?

Technical SEO is the work that makes sure search engines can find, read and understand your pages: crawling, indexing, speed, structured data, internal links and how the site handles mobile visitors.

02 How we work

My site was built recently. Does it still need technical work?

Often, yes. New sites regularly ship with blocked pages, missing redirects from the old site, heavy images or booking tools that hide content. A check costs little and catches them early.

03 Results

How fast do technical fixes show results?

Fixes that unblock pages or repair redirects can show within weeks. Speed and structure improvements tend to work more gradually.

04 How we work

Can you help with a website move?

Yes. We map every old address to its new one, check the redirects before launch, and watch Search Console closely for the weeks after.

05 How we work

Do you need my developer?

For some fixes, yes. We write clear tickets your developer or web designer can act on, and we can make simple changes ourselves in most website builders.

06 Prices

Which package covers technical SEO?

Every package includes technical checks. The Kickstart at £265 is a good fit for a one-off technical clean-up.

Question not listed? Email our team and we reply within one working day.

hello@liverpoolseo.uk

Find the problems holding your site back

Send your website and our team will check speed, crawling and the most serious technical issues, then list three fixes in order.

Your free audit covers1 working day
  1. Where you appear today for 5 to 10 searches that matter to you
  2. Mobile speed and the technical issues holding pages back
  3. A check of your Google Business Profile
  4. Your top 3 local competitors and what they do differently
  5. 3 quick wins you can make this week

Sent by email from our team. No call unless you ask for one.