Search for venues, theatres, promoters and musicians
Arts marketing in Liverpool through search: we help venues, theatres, promoters and musicians get their events, tickets and pages found by people planning a night out. It is SEO built around a calendar, because in the arts every page has a date on it.
An overseas client in a similar line of business, measured in call tracking.
Call tracking, organic and profile sources only. Account details and year labels removed.
An events business where demand rose and fell with the calendar, much like a venue's. Organic search carried the bulk of the revenue logged across seventeen months.
Overseas client, measured in call tracking. Paid ads rows left out.
Liverpool has around 155 music, theatre and performing arts businesses, 1.9 times the big city average. Few places of its size have so many venues, studios, companies and promoters.
That strength cuts both ways for search. People look for gigs, shows and things to do every night of the week, but they are offered dozens of options, many through large ticketing sites that dominate the results.
Independent venues and artists win by owning the searches the big sites answer badly: the venue itself, its history, what is on this week and how to get there. That is the focus of our Liverpool SEO work for the arts.
Audiences search by date, place and type of night. Each needs a clear page.
For musicians, the searches are different: people looking to book a band or a soloist for a wedding, party or corporate night. Those searches reward a clear page with genres, set lengths, areas covered and real video.
Event pages depend on clean structure and schema, which is why venue work usually starts with technical SEO in Liverpool.
An event page structure that keeps links and rankings after the date passes, rather than vanishing.
Category, photos, accessibility details and upcoming events on your Google profile.
Structured data for every event, so dates, prices and ticket links can show in search.
Weekly and monthly listings that answer "what is on" searches with your own programme.
For musicians, pages that win "band for hire" searches, with sets, areas and video.
Links and mentions from local listings, music press and event sites.
Deleting past event pages throws away links. We archive them in a way that keeps their value.
Your own page should rank for your own event, then send people to the ticket seller.
Directions, accessibility and parking are common searches with no answer on many venue sites.
Without event schema, search engines struggle to show dates and prices.
Event page structure, schema and archive plan set up.
Venue profile, photos and accessibility details updated.
Listings pages built around the programme.
Listings, press and partner sites approached for links.
Four fixed prices, shown in full. No setup fee, no VAT added, and every monthly plan rolls on with 30 days notice.
One-off fixes for firms that want to see the work before a monthly plan.
No VAT added
Hotels, bars, salons, clinics and trades with one location.
No VAT added
Online shops selling across the UK from Merseyside.
No VAT added
Firms covering several Merseyside towns or selling UK-wide.
No VAT added
No. We help your pages and profile get found, then send people to whichever ticket seller you use.
For searches about your own venue and events, yes. For broad "gigs in Liverpool" searches the big sites are strong, but well built listing pages can still earn a place.
Yes. Booking pages for weddings, parties and corporate events are a good fit for the Local package.
You send the details and we build the page structure and schema. For busy programmes we can write the event copy too.
Local at £349 a month suits most single venues. Promoters running events across several venues usually need National.
Question not listed? Email our team and we reply within one working day.
hello@liverpoolseo.ukSend your website and we will check how your events and venue show in search, then list three changes for the next big night.
Sent by email from our team. No call unless you ask for one.
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